- TIENDA 🛍️
Perfumes are something beautiful, in fact they are, they make us think of other times, they make us remember past loves, they don’t make us feel good about ourselves.
The other side of the coin is that: They are very expensive!
A few years ago, a group of young people in New York were struck with the idea, that the perfume industry is one that is prone to disruption.
These young people, together with their founder Marya, created a website so that people could subscribe to a program that would send them the perfume they wanted monthly, in 8 ml doses.
This represented a benefit for many people, who wanted to experiment with new fragrances, but did not want to pay the price for a full bottle.
On the first day the page was published, it had organic sales, meaning that there were people who subscribed without Scentbird paying in advertising.
This represented a success, and at the same time a problem. They did not yet have the supply to supply the demand.
They were still waiting for their boxes from China, and they started buying perfumes at retail.
Currently they have more than 300,000 subscribers who receive their perfumes monthly, Scentbird has more than 100 employees, and they have positioned themselves as the best on the market despite new competition.
We have good news for you, there is already a platform like Scentbird in Mexico, it is called INFRAGANCE, and it has an excellent service and is capable of sending it to the whole country.